Located on the Westin Hotel in downtown Denver, the two-face digital spectacular displays to a large audience of pedestrians along 16th St and vehicles on Arapahoe.

It is next to the historic Daniels & Fisher Clock Tower, a landmark of the downtown skyline.

Its location on 16th St offers exposure to an eclectic mix of business professionals, nightlife goers, families heading to Skyline Park for its free festivals, games, and concerts, and visitors staying at the Westin.