Dominate the Toyota Music Factory interior spaces with four full-motion digital screens at places of high dwell time: two sides of the open-air Texas Lottery Plaza, entrance to Bar Louis (facing Westin hotel), and entrance to The Pavilion.

Located next to Irving Convention Center, these full-motion digitals capture excited crowds as they head to concerts, festivals, outdoor events, movies, dining, and nightlife at DFW’s hottest new entertainment destination.

The planned community of Las Colinas and the Toyota Music Factory are halfway between DFW airport and Dallas, offering diverse young residents a mix of convenience and amenities with access to the DART orange line, modern apartments, dining, shopping, outdoor activities, and nightlife.