1 Times Square commands the city’s attention through the use of over 13k square feet of state-of-the-art digital signage on the world-famous Times Tower. These 4 displays rise over 350 feet in the air, politely towering over Midtown Manhattan and offering rare, premium, and center-stage placement in the Crossroads of the World. Facing north into the “bow-tie,” The Takeover is uniquely uncluttered, providing 100% visibility throughout the Square and unobstructed views for nearly 16 blocks. Delivering over 73 million impressions every month, 1 Times Square is undisputedly the #1 billboard in the country with unmatched pedestrian & vehicular impressions validated by its #1 Geopath ranking.